Open AccessRural Investor’s Behavior and Satisfaction Level of Financial Saving Schemes towards Post Office
Author(s) -
S.H. Paripurna S.,
Dr.S. Saravanan
Publication year - 2020
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.f9169.038620
Subject(s) - post office , business , finance , habit , investment (military) , psychology , postal service , public administration , politics , political science , law , psychotherapist
Post office saving bank has been emerging with new pattern of schemes to attract every investors. It provides an opportunity and habit for the poor and rural surrounding people to invest in saving. The study starts with the primary objectives of investor’s level of satisfaction towards post office Financial Services. The study focused on the rural investor’s behavior with various investment avenues available in the post bank. The study identify that investors were overall satisfied with the post office financial saving schemes like post office saving deposit, Post office Recurring Deposit and Post office Monthly Income Scheme.