Investment Decision on Renewable Energy with Reference to Rooftop Solar PV- Household Prospective

India in 21st century re-emphasized on generation of solar energy by using rooftop solar PV. Looking at global worming and increasing demand of electricity, government of India will be in compulsion to adopt this solar energy in place of existing electricity generation practices. So, by looking at county priority, an attempt has been made to study the perception of household users regarding investment made on rooftop solar PV in place of tradition system. A purposive sampling technique was used to select 100 responses in the city of Bhubaneswar, Odisha, India. The study applies descriptive statistics to know the perception of household user towards rooftop PV. This article suggests that there is ample scope in rooftop solar pv. If private players are being provided with good incentive, motivation and support from state govt. as well as central govt then there will be substantial growth Rooftop solar energy. This study will contribute to the existing knowledge base as well benefited to the practitioner of corporate houses in energy sector.