Open AccessSearch Engine Optimization (SEO) in Promoting E-Commerce Start Aja. Com
Author(s) -
Adrian Kosasih,
Lorio Purnomo,
Oscar Sidanta,
Sfenrianto Sfenrianto
Publication year - 2020
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.f7396.038620
Subject(s) - search engine optimization , promotion (chess) , search engine , business , computer science , world wide web , marketing , political science , politics , law
StartAja.com is an e-commerce designed to help connecting business people who have similar interests in certain business area. Currently, StartAja.com hasn’t have digital marketing strategy yet to simplify keyword searches in promoting StartAja.com. This research’s objective is to formulate a Search Engine Optimization (SEO) strategy. By using SEO, StartAja.com is expected to be the top ranked e-commerce in search engine websites. Research data are obtained through observing the interface and functionalities of StartAja.com, and also its promotion requirements. This research has discovered the right combination of keywords to be used in SEO, to help optimize the promotion of StartAja.com.