Search Engine Optimization (SEO) in Promoting E-Commerce Start Aja. Com | Zendy

Adrian Kosasih | Zendy; Lorio Purnomo | Zendy; Oscar Sidanta | Zendy; Sfenrianto Sfenrianto | Zendy

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Search Engine Optimization (SEO) in Promoting E-Commerce Start Aja. Com

Author(s) -

Adrian Kosasih,

Lorio Purnomo,

Oscar Sidanta,

Sfenrianto Sfenrianto

Publication year - 2020

Publication title -

international journal of recent technology and engineering (ijrte)

Language(s) - English

Resource type - Journals

ISSN - 2277-3878

DOI - 10.35940/ijrte.f7396.038620

Subject(s) - search engine optimization , promotion (chess) , search engine , business , e commerce , world wide web , computer science , marketing , political science , politics , law

StartAja.com is an e-commerce designed to help connecting business people who have similar interests in certain business area. Currently, StartAja.com hasn’t have digital marketing strategy yet to simplify keyword searches in promoting StartAja.com. This research’s objective is to formulate a Search Engine Optimization (SEO) strategy. By using SEO, StartAja.com is expected to be the top ranked e-commerce in search engine websites. Research data are obtained through observing the interface and functionalities of StartAja.com, and also its promotion requirements. This research has discovered the right combination of keywords to be used in SEO, to help optimize the promotion of StartAja.com.

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