Open AccessThe External Value Creation Factors in Indonesian Fintech E-Wallet Based on Customer Perspective
Author(s) -
Sfenrianto Sfenrianto,
Ilham Al Fajri,
* Radityo Bismoko,
Yonathan Gunawan
Publication year - 2020
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.f7371.038620
Subject(s) - value (mathematics) , business , perspective (graphical) , government (linguistics) , investment (military) , marketing , value creation , customer value , capital (architecture) , industrial organization , economics , computer science , market economy , philosophy , linguistics , archaeology , artificial intelligence , machine learning , politics , political science , law , history , hierarchy
Value Creation is very important in today's digital era, especially in adoption of E-wallet among millennials, of course, this development is very interesting because with the existence of value creation, it can increase the value of a fintech company from the customer's perspective. This study aims to find out what external factors can influence the development of fintech e-wallet in Indonesia. For a research, the methodology used is really important to define a good result. Questionnaires are an important tool in collecting data in this study to collect data from fintech e-wallet users. Literature review is used as a means of supporting theories or hypotheses put forward in this study. Related external factors to be discussed: government policy and legal, financial and capital investment, physical environment, and telecommunication infrastructure. Therefore, this research is intended to find out what external value creation factors that can help fintech e-wallet company to define what strategies that suitable with its culture, and also can increase the potential use of fintech e-wallets in Indonesia so that the fintech e-wallet climate can continue to compete and survive with uncertain economic conditions in the era recently.