Open AccessCustomers’ Attitude and Preference towards Digital Food Apps Services
Author(s) -
Mayur Thakur
Publication year - 2020
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.e5859.018520
Subject(s) - marketing , business , globe , order (exchange) , food service , preference , food delivery , the internet , service (business) , advertising , food industry , e commerce , economics , psychology , computer science , finance , neuroscience , world wide web , political science , law , microeconomics
The recent development of the Internet has expanded the E-commerce industries in a country like India. E-Commerce development has made online food ordering services seamless for the people who want to get food delivered at their doorstep. Though customers continue to go out for meals, they do feel very convenient to order food online since it frees them from personally visit the restaurants. Online Food ordering has been growing as a requirement for the eating place business industry. Technology puts a buried impact on the business industry; technology has changed the entire frame of restaurant industry & will continue to do a great job. A technically developed online ordering system has changed the restaurant’s culture drastically & gives a new amazing comfort zone to the people across the globe. The main objective of the study is to study the consumers’ attitude & preferences towards online food delivery services & their satisfaction with regard to the most preferred food ordering service.