Open AccessHousehold’s Participation in Recycling Behaviour towards Creating Sustainable Environment
Author(s) -
Komathi Munusamy,
Mei Peng Low,
Yeong Wai Mun,
Malathi Nair,
Ung Leng Yean,
Chung Chay Yoke
Publication year - 2020
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.d8929.018520
Subject(s) - theory of planned behavior , government (linguistics) , sustainability , variance (accounting) , affect (linguistics) , control (management) , social pressure , psychology , business , marketing , social psychology , economics , ecology , linguistics , philosophy , management , accounting , communication , biology
The paper aims to statistically analysis the relationship between the determinants of household’s participation in recycling Behaviour. The study proposes to add new constructs that affect Behaviour in the existing TPB framework, which is the relationship between attitude, convenient of segregation, perceived recycling knowledge, and availability of public policy, perceived Behavioural control and social pressure towards participation in recycling Behaviour. Data was collected by distributing questionnaires to targeted households in Selangor. The sampling frame of this study comprise of households randomly selected from the twelve municipal councils in Selangor. A total of 800 questionnaires were distributed to respondents. The model was validated and tested using partial least square modelling. The findings showed that attitude, perceived recycling knowledge, perceived Behavioural control and social pressure positively contribute to high participation towards recycling Behaviour. The results generated from the path analysis indicate the model applied in this study, has a moderately good model fit with R2-value of 0.542 for the relationship between the six determinants and participation in recycling Behaviour. The findings suggest that 54.2 per cent of the variance in participation in recycling Behaviour can be explained by attitude, convenient for segregation, recycling knowledge, public policy, perceived Behavioural control and social pressure. It is recommended that government policies are tighten as the recycling activities is gaining more important foothold given that the future sustainability of mother nature begin now. If the practice is not enforced now, the trend of global warming and other extreme severities will take a toll on the life of all living creatures.