Market Segmentation of Buying Behavior of Consumers of Health Care Products in Chandigarh India | Zendy

Geeta Kumari | Zendy; Varsha Varsha | Zendy; Krishna Murari Pandey | Zendy

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Market Segmentation of Buying Behavior of Consumers of Health Care Products in Chandigarh India

Author(s) -

Geeta Kumari,

Varsha Varsha,

Krishna Murari Pandey

Publication year - 2019

Publication title -

international journal of recent technology and engineering (ijrte)

Language(s) - English

Resource type - Journals

ISSN - 2277-3878

DOI - 10.35940/ijrte.d7872.118419

Subject(s) - curiosity , usable , product (mathematics) , business , marketing , advertising , market segmentation , health care , psychology , economics , economic growth , social psychology , mathematics , geometry , world wide web , computer science

In this research paper , a study has been con ducted on market sgmentation of buying behavior of customers of health care products in Chandigarh city of India.The majority of the respondents (41.7%) were influenced by the strategies followed by advertising and the media. • The majority of the respondents (40%) disagreed for a usable product due to lack of availability of the full range of product in one company.• The majority of the respondents (61.7%) were excited about a new product due to inner curiosity.

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