Open AccessMarket Segmentation of Buying Behavior of Consumers of Health Care Products in Chandigarh India
Author(s) -
Geeta Kumari,
. Varsha,
Krishna Murari Pandey
Publication year - 2019
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.d7872.118419
Subject(s) - curiosity , product (mathematics) , usable , business , marketing , advertising , market segmentation , health care , psychology , economics , economic growth , social psychology , geometry , mathematics , world wide web , computer science
In this research paper , a study has been con ducted on market sgmentation of buying behavior of customers of health care products in Chandigarh city of India.The majority of the respondents (41.7%) were influenced by the strategies followed by advertising and the media. • The majority of the respondents (40%) disagreed for a usable product due to lack of availability of the full range of product in one company.• The majority of the respondents (61.7%) were excited about a new product due to inner curiosity.