Open Access10379 Published By: Blue Eyes Intelligence Engineering & Sciences Publication Retrieval Number: D7757118419/2019©BEIESP DOI:10.35940/ijrte.D7757.118419 Journal Website: www.ijrte.org Factors Affecting Online Advertisement Effectiveness
Author(s) -
Shiney Chib,
Dr.Kanchan Dewal,
Kanchan Artani,
Chitralekha Potnis,
Ajay Krishnan
Publication year - 2019
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.d7757.118419
Subject(s) - advertising , product (mathematics) , sample (material) , business , world wide web , computer science , mathematics , chemistry , geometry , chromatography
Digitalization has conquered each and every sector with a fast phase. World has become a global village. Ecommerce has become very common and easy. This paper begins with brief outlines of the growth of e-commerce. Online advertisements have become very common and companies are it to promote their company and product. This paper explores the factors affecting online advertisements effective. Data is collected through online as well as offline. Sample size of 423 was contacted for this paper. Exploratory factor analysis and demographic analysis was carried out to analyze the collected data.