4G Adoption in India : An Extended TAM Model | Zendy

Sandeep Mohapatra | Zendy; Manoranjan Dash | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

4G Adoption in India : An Extended TAM Model

Author(s) -

Sandeep Mohapatra,

Manoranjan Dash

Publication year - 2019

Publication title -

international journal of recent technology and engineering (ijrte)

Language(s) - English

Resource type - Journals

ISSN - 2277-3878

DOI - 10.35940/ijrte.d7231.118419

Subject(s) - structural equation modeling , technology acceptance model , usability , marketing , business , social influence , knowledge management , telecommunications , computer science , psychology , social psychology , human–computer interaction , machine learning

The research focuses on 4G adoption scenario and revealing the important determinants that influence consumer’s decision regarding adopting 4G services in India. The determinants used in this research are Perceived Cos(PC), Perceived ease of use(PEOU), Social influence(SI), Self-efficacy(SE) and Perceived usefulness(PU). The study extended the TAM model by considering the other variables .371 respondents was chosen for the study using 4G telecom services in India. Hypothesis were tested using Structural Equation modeling (SEM). PUand SE are the significant determinants of 4G adoption. Many countries are formulating their marketing strategy regarding technology adoption and the model tested in the research plays has a practical implication in helping the stakeholders in the present revolution in the telecom sector.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research