Open Access4G Adoption in India : An Extended TAM Model
Author(s) -
Sandeep Mohapatra,
Madhu Sudan Dash
Publication year - 2019
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.d7231.118419
Subject(s) - technology acceptance model , structural equation modeling , usability , marketing , business , social influence , knowledge management , telecommunications , computer science , psychology , social psychology , human–computer interaction , machine learning
The research focuses on 4G adoption scenario and revealing the important determinants that influence consumer’s decision regarding adopting 4G services in India. The determinants used in this research are Perceived Cos(PC), Perceived ease of use(PEOU), Social influence(SI), Self-efficacy(SE) and Perceived usefulness(PU). The study extended the TAM model by considering the other variables .371 respondents was chosen for the study using 4G telecom services in India. Hypothesis were tested using Structural Equation modeling (SEM). PUand SE are the significant determinants of 4G adoption. Many countries are formulating their marketing strategy regarding technology adoption and the model tested in the research plays has a practical implication in helping the stakeholders in the present revolution in the telecom sector.