Open AccessRetention of Andhra Telecom Circle GSM Mobile Subscribers
Author(s) -
Dasari Siloyam*,
Rajesh C. Jampala
Publication year - 2019
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.d6845.118419
Subject(s) - telecommunications , gsm , mobile telephony , service provider , gsm services , pace , business , telecommunications service , mobile service , service (business) , computer science , marketing , geography , mobile radio , geodesy
Telecommunication has always been part of societal development in the last half century and continues to march toward innovative technologies and better living. The wireless subscriber base is growing at a rapid pace. All operations and communication across the world are being enabled by GSM mobile communication. Web services too involve the need to use GSM mobile communication for authentication and processing. The Andhra Telecom circle (which includes Telangana as well) is significant because of major industries and services sector, the best example being Information Technology services. This paper endeavours to assess the level of retention by telecom service providers. Structural Equation Modelling reveals the causal relations based on primary data collected from 1159 telecom subscribers.