Open AccessPerceived Price and Customer Satisfaction in of f-Premise Catering
Author(s) -
Norsuhada Mat Hasan*,
Siti Nurhanifah Sulong,
Siti Nor Fadillah Binti Ahmad Shariff,
Mazni Omar,
Muhamad Shah Kamal Ideris
Publication year - 2019
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.d6767.118419
Subject(s) - premise , customer satisfaction , marketing , business , mand , psychology , developmental psychology , philosophy , linguistics , autism
Off-premise catering become an option for Malaysian in holding many events and this positive development leads to a wider choice of caterers among the customers. There are many caterers have involved in the recent years. This phenomenon provides better alternative besides creating de-mand on servicing attributes to satisfy customers. Price is one of the attributes that satisfies customer. Thus, in line with that, this study examined the effect of perceived price on customer satisfaction in Off-premise catering. 250 respondents participated in this survey; they are those who has experience of using Off-premise catering in their events. The result has shown that monetary price has a relationship towards customer satisfaction.