Open AccessConsumer Perception towards Paytm with Special Reference to Kanyakumari District
Author(s) -
Ashlin Nimo JR*,
Ganesh Kumar R
Publication year - 2019
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.d5384.118419
Subject(s) - payment , perception , order (exchange) , business , usability , mobile payment , marketing , advertising , computer science , finance , psychology , human–computer interaction , neuroscience
— We are living in a digital world where shopping is in its peak. In order to ease the payment procedure of the shoppers, the concept of Fintech emerged. Without the use of any cards, one can do shopping and make payment with the help of digital wallets. There are several digital wallets applications in India and Paytm is popular among them. We need to keep money in our paytm account and that can be used for making payments. The objective of this paper is to analyze the customer perception towards Paytm and the factors influencing customers to use Paytm in Kanyakumari District.