Open AccessConsumer Perceived Risk and Technology Tools: the Reliability and Validity of Instrument
Author(s) -
Nik Alif,
Abdul Sattar M Hashim,
Che Roslizawati,
Sofyan Iskandar,
Fahmie Ramlee,
FAA Hafiz,
Muhammad Safri,
Wan Farha,
Wan Farha Wan Zulkiffli,
Ali Saadati Nik,
Hashim Roslizawati,
Che Rafidah Aziz,
Wan Farha Wan Zulkifli
Publication year - 2019
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.d1192.1284s219
Subject(s) - normality , reliability (semiconductor) , perception , consistency (knowledge bases) , face validity , computer science , risk perception , psychology , marketing , statistics , business , mathematics , psychometrics , social psychology , artificial intelligence , power (physics) , physics , quantum mechanics , neuroscience
In the current era of the transition of technology, there have been changes in the way purchases are made by physical stores, but nowadays consumers are increasingly using online purchases that can be made anywhere. However, limited attention was paid to study the behaviour of online purchases which mainly focuses on young consumers in Kota Bharu, Kelantan. Therefore, using a quantitative approach, the currentpreliminaryresearchwas aimed atevaluating the soundness and consistency of the instruments used tomeasure the risk perception factors of online buying behaviour in Kota Bharu. A total of 100 samples were analysed using SPSS statistical software version 24. Precedingthe result, content and face validity, reliability, and normality data were checked by an expert. The result of the pilot study indicated that the measuring tools are consistentto be usedin this research, since rational normality has been proven by the data. The resultfrom the currentresearch presentedcompletebacking for the propositionedgaugingtoolsto be applied in futuresupplementarystudies