Determinants of Distributor’s Satisfaction on Multi Level Marketing [MLM] Strategies

The present study helps to bring out the various factors that determine the distributor’s satisfaction towards multi level marketing strategies in their business. This study adopted survey method and questionnaire method to collect primary information from the distributors of multi level marketing in their regular business practices. The five different factors have been studies to explore the distributor’s perception. Perceived quality on the training program was not significantly influence the distributor’s satisfaction. This empirical investigation explores that distributors of multi level marketing companies are having higher perception on multi level marketing strategies.