Open AccessCustomers' Perception Towards Mobile Banking with Reference to Chennai City
Publication year - 2019
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.d1066.1284s319
Subject(s) - mobile banking , business , sample (material) , government (linguistics) , marketing , banking industry , retail banking , perception , accounting , psychology , linguistics , chemistry , philosophy , chromatography , neuroscience
India is a developing and leading country in the field of technology. We are facing the fourth industrial revolution. In this era, technology advancement plays a crucial role in all the part of industries. In banking sectors also technology plays an important role. Due to the technology advancement traditional banking operations are changing to modern banking methodologies. One of the most important modern banking methods is Mobile Banking or M-Banking. This study attempts to fathom the customers’ perception towards M-Banking with reference to Chennai city. The aim of the study is to know the reasons for using M-Banking services by the respondents and to identify the level of awareness of the respondents. In the sample survey method, questionnaire technique is used to collect the primary data. The sample size is 60 banking customers in Chennai city. After analysing the data, it is observed that banks and government need to motivate and create awareness among the customers to widely use M-Banking services.