Customer Satisfaction Towards Internet Banking with Special Reference to North Chennai

A client is an individual who is utilising one or added services offered by banks. A client is a one in the course of whom the banks acquire a chance to create an income in return to the service they give the client. Every bank always tries to maximise the satisfaction of their consumers by providing customised service and product. Everything in banking business depends on how well the bank product and services gives high degree of satisfaction to customers. Product and services that are offered must satisfy customer requirements at an affordable price. With regard to the service market, the best way of advertisement is word of mouth by customers that give popularity to services. A satisfied customer thus becomes hub to connect new customers to a bank. Internet banking permits clients to carry out monetary dealings on a protected website run by their retail or implicit bank. Only the customer belonging to the particular Bank can be allowed to operate his account through online banking. User ID & Password will be provided by the Bank to their customer to operate the online banking facility.