Open AccessThe Role of Customer Experience in Brand Royalty and Emotional Intention of Cars in Chennai
Author(s) -
N Jeeva
Publication year - 2019
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.d1051.1284s319
Subject(s) - advertising , brand loyalty , business , marketing , brand awareness , product (mathematics) , reliability (semiconductor) , loyalty business model , customer base , loyalty , brand management , psychology , mathematics , service quality , power (physics) , physics , geometry , quantum mechanics , service (business)
The intend of research articles is to recognize the outcome of brand loyalty on purchase of Cars. Questionnaires were circulated to gather the responses from the various consumers. Brand knowledge and brand reliability have strong positive relationship with purchase of car. The study reveals that the buyer has the awareness of the particular product and the qualities that identifies the consumer’s level. Brand loyalty buildings a strong customer base and helps to frame towards succeed in the market. Percentage statistical tool was used to analyze the data and draw the conclusions.