Open AccessThe Influence of Instagram Travel Influencers and Travel Motivation on Destination Image and Travel Intention
Publication year - 2019
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.d1049.1284s319
Subject(s) - influencer marketing , destination image , advertising , psychology , travel behavior , social media , sample (material) , business , destinations , marketing , tourism , geography , computer science , engineering , transport engineering , world wide web , chemistry , archaeology , chromatography , relationship marketing , marketing management
This paper examines the ties between the variables Instagram Travel Influencers and Travel Motivation on Travel intention. This study was conducted at India International Travel Mart at Bangalore. A sample of 150 respondents who had followed Travel influencers on Instagram were interviewed and their responses noted and analyzed. Destination Image was considered to be the mediator. The results are elucidated. Instagram Travel Influencers have a profound effect on the Travel Intention directly as well as with having Destination Image as the mediating variable.