Economic Journalism as a Modern Educational Trend

The article deals with peculiarities of the process of training economic journalists in the context of contemporary educational challenges and trends. On the basis of generalization of modern Ukrainian media practices, systematization and interpretation of scientific researches, related to the topic of the article, analysis of educational programs and curricula of institutions of higher education, the authors argue the justification and expediency of the specialization "economic journalism" on the problem-thematic principle. The content of the concept ‘economic journalism’ is defined in terms of functional purposefulness, attention is focused on its expressive analyticity. The tasks of the economic segment of Ukrainian journalism are formulated under conditions of deepening democratization processes and development of civil society. The disadvantages of this segment of media discourse are determined (focus on narrow audience, superficiality and unprofessional performance of the coverage of economic issues, selectivity, fragmentation of the media picture of the economic sphere of social activity, etc.). The topicality of specialized training of economic journalists, in particular – and in combination with other subject areas – is emphasized. Content components of economic journalists training is defined as a combination of actual journalistic and economic blocks of knowledge and the involvement of data on processes in related social sectors. Methodological principles, such as: practical orientation, integration nature, use of interactive teaching methods, design technology; effective forms of organization of the process of training journalists of economic specialization (e.g. master classes, different types of practice); work on complex creative projects (television, radio, press, internet, photo projects, etc.) are formulated.