Open AccessRelationship between CRM Strategy and Hotels’ Performance with Reference to Madurai
Author(s) -
Sanjeev Kumar,
Prabhu Jayagopal
Publication year - 2020
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.d1014.1284s419
Subject(s) - business , competition (biology) , customer relationship management , marketing , globalization , ideology , industrial organization , market economy , economics , ecology , politics , political science , law , biology
Customer Relationship Management is an ideology to manage company’s interaction with existing and future customers. Today it is an inevitable for any business because of heavy competition and globalization. Every organization thrives to withstand in the competition for that they have to retain their customers as well as develop their products. Especially for the hotel industry it has to come up with distinctive ideas to show their uniqueness in the industry as well as with their current and potential customers. However there will be a limited study in the survey area about CRM. This observation strive to manifest how the impact of Customer Relationship Strategy with organizational performance