Open AccessInfluences of Website Quality and Service Quality on Consumer Satisfaction Among Online food Ordering Consumer
Author(s) -
Girija. T*,
Professor. B Asokumar,
Dr.S. Meena
Publication year - 2019
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.c4894.098319
Subject(s) - quality (philosophy) , service quality , statistic , consumer satisfaction , sample (material) , marketing , advertising , consumer behaviour , business , service (business) , food quality , medicine , statistics , mathematics , philosophy , chemistry , epistemology , chromatography , pathology
The purpose of the study is to investigate the influence of website quality and service quality on consumer satisfaction among online food processing consumer. The research was undergone with well-structured questionnaire. The respondents were the consumers who orders food through Online. The convenience sampling technique was applied and sample size was 252. The collected data was edited, tabulated and coded. SPSS statistic software was used for analyzing the collected data. The findings of the study reveals as service quality and website quality have significance influence on consumer satisfaction. Consumer satisfaction has influence on consumer reference among online food ordering consumers