Open AccessConsumer Buying Pattern of Processed Food Products in National Capital Region of India
Author(s) -
Binkey Srivastava*
Publication year - 2019
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.c4718.098319
Subject(s) - psychographic , marketing , business , consumption (sociology) , quality (philosophy) , purchasing , exploratory factor analysis , sample (material) , consumer behaviour , advertising , service (business) , social science , philosophy , chemistry , epistemology , chromatography , sociology
Indian food consumption pattern have seen tremendous chain in millennial years with rapid change in people lifestyles. The motivation behind this investigation is to investigate the statistic and psychographic factors influencing purchaser purchasing of processed food products. The investigation was led in the city of Noida, Ghaziabad and Gurugram. The sample size based on convenience sampling is of 300 consumers. The data collected was analyzed using SPSS software. The analysis tool used for this study is exploratory factor analysis, t-test, ANOVA, Chi-square test and Regression. Research uncovered that Changing Lifestyles, external influence, health and quality concern are the major factors affecting the processed food consumption. The primary significant marketing implication is that the marketers should strongly focus on quality and customer service as unique selling proposition of processed food products and explore the opportunities for development of new market segment