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Retail Investors' Preferences towards Investment in Mutual Funds
Author(s) -
S. O. Junare,
A. Vishal,
Kiran J. Patel
Publication year - 2019
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.c1074.1083s219
Subject(s) - scope (computer science) , mutual fund , business , investment (military) , perspective (graphical) , finance , closed end fund , institutional investor , order (exchange) , corporate governance , artificial intelligence , politics , computer science , political science , market liquidity , law , programming language
This research aims to study retail investors’ preferences towards mutual funds from Gujarat perspective. For this, survey approach was used in order to solicit primary data from the respondents. The structure questionnaire was distributed among 325 respondents out of which 288 valid questionnaires were received with full response with 88.62 percent response rate. The survey was carried out in the month of August - September, 2019. The data were analyzed using SPSS version 20. The results of this study indicated that majority people make investment with an objective of getting tax relief; there is association between: 1) occupation and kind of investments 2) occupation and mode of investments. The findings of this study provide valuable insights to mutual funds companies and govt. about which factors affects investors’ investment decisions towards mutual funds. Moreover, investors can have ideas about what other investors think of about investment in mutual funds. The limitations of this study will create scope for further research in same domain in future.

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