Social Media and Health Care: Usage Pattern of Consumers and the Success Factors

Nowadays, healthcare organizations such as clinics and hospitals have increasingly embarked on Social Media strategies, which involve establishing an organizational presence on the major social media platforms. SM is accepted as a means to evoke patients’ knowledge on their health concerns which in turn trigger initiatives to search for healthcare products. This study is an exploration on the usage pattern of Social Media platforms for Healthcare Services by the patients or bystanders of at a tertiary level corporate health and wellness centre in Abudabi. Youth are actively searching for heath contents in social media and the information influence the significant aspects of consumer behavior. Search is more on specialty and medical terms so the content develops need to pay attention to these key aspects. Rather than health, the aspects related to wellness are getting more attention on social media plat forms. Conscious attempts while developing the content, encouraging review writing and commenting by professionals and consumers can be used to overcome the barriers regarding authenticity and quality of information.