Open AccessServ Qual Parameters of Financial Institutions in Nanded District
Publication year - 2019
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.c1062.1083s19
Subject(s) - customer satisfaction , customer retention , business , marketing , loyalty business model , customer delight , product (mathematics) , sample (material) , customer equity , customer advocacy , variables , loyalty , variable (mathematics) , relationship marketing , regression analysis , marketing management , service quality , mathematics , statistics , service (business) , mathematical analysis , chemistry , geometry , chromatography
The customer satisfaction is very important parameter while studying marketing strategies. The customers are said to be satisfied if their needs, want and desires are fulfilled by the product. Hence this customer satisfaction leads to customer loyalty, customer retention and customer relationship management. The customer satisfaction is measured through linear or multiple regression through relative importance of each variable is understood in banks and NBFCs in Nanded district. For this purpose a sample has been drawn from managers, employees and customers of banks and non-banking financial companies respectively