Implications for Asset Management in the Broadcasting Industry arising from Industrial Revolution 4.0

The Industrial Revolution 4.0 and the Internet of Things pose numerous challenges for broadcasters in Malaysia. Archiving content and production workflow are critical in the transition to the digital environment. Issue of resource expansion and loss of opportunity among small and medium-sized broadcasters are a result of technological disruption at the advent of IR 4.0. Large amount of content requires digitisation following new quality control (QC) standards in the transition to digitalisation. In this exploratory study, a scalable media asset management (MAM) solution especially for small-scale content providers is proposed. The aim is to establish: (1) the challenges experienced by audio-visual archives, (2) metadata features for effective MAM processes and (3) efficiency among talents to facilitate large volume of transactions in the MAM workflow. In this qualitative research, face-to-face in-depth interviews with broadcasters, content providers and vendors at their respective premises and participant observation and content analysis were conducted at production operation centres and production houses to understand their issues. A compliance criteria model compatible to their workflow is proposed.