Open AccessThe Prospect of the Digitization of Agricultural Enterprises in Terms of Ensuring their Competitiveness for Management Purposes
Author(s) -
Тетяна Петрівна Остапчук,
Halyna Kupalova,
Yulia Hudzynska
Publication year - 2019
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.c1024.1183c19
Subject(s) - digitization , standardization , business , industrial organization , product (mathematics) , production (economics) , order (exchange) , agriculture , process (computing) , commerce , economics , computer science , telecommunications , finance , ecology , geometry , mathematics , biology , macroeconomics , operating system
Ensuring business competitiveness is a key challenge for companies in a dynamic open market. And it is the specificity of modern business conditions that creates stringent requirements for business organization in particular for domestic agricultural enterprises. High degree of riskiness of activity, deep standardization of production of the industry in Ukraine and on the international market, as well as limited resources, high consumer requirements for environmental friendliness of production and safety of the final product are the key factors driving the search for new directions of formation of competitive advantages of agricultural enterprises today. One of them is digitization - the process of digitization and automation of production and economic operations in order to increase their efficiency in economic, social and environmental aspects. The article is devoted to substantiating the prospect of economization digitization in the process of ensuring the competitiveness of agricultural enterprises and the formation of a mechanism for implementation of the digitization criterion in the system of management evaluation of enterprise competitiveness.