Stakeholder Insight on Corporate Social Responsibility Model Implementation in Indian Organizations: Some Key Issues

Corporate Social Responsibility is a very important part of business worldwide. It basically includes social responsibilities of stakeholders. Different organizations implements CSR practices according to their aptness rather than the necessities of society. Hence, it becomes very important to investigate the stakeholder’s perception about CSR implementation in Indian organizations. Thus, this study examines perception of stakeholders towards CSR strategy .Main purpose of this research paper was to develop a user friendly & rationale CSR model for Indian organizations. From the literature review, a few areas were identified as social, ethical, economical and environmental responsibility and responsibility towards stakeholders. The study is based on primary data. The study shows that demographic variables do not have much influence on results .Results shows that stakeholder want organization should focus on environment sustainability on utmost priority rather than economical issues. Moreover, the paper finding suggests that organisations should implement CSR Strategy based on CSR model approach for betterment of its stakeholders [1],[3],[5] Research implications –This research work can be helpful in the development of CSR model in Indian organizations.