Open AccessSmall and Medium Enterprises (SMES) in The Era Digital Marketing Technology
Author(s) -
Aries Kurniawan,
Suwarno,
Beni Dwi Komara,
Ismi Rajiani,
Agus Prasetya
Publication year - 2019
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.b3774.098319
Subject(s) - business , digital marketing , marketing , small and medium sized enterprises , small business , marketing research , space (punctuation) , computer science , finance , operating system
The way of marketing products or services for now has changed. Currently marketing does not have to be done by meeting in person. Simply by using the digital marketing application, entrepreneurs can make sales without being limited by space and time. However, the development of digital technology is not accompanied by the development of utilization by Micro, Small and Medium Enterprises. This means that not all entrepreneurs, especially micro and small entrepreneurs, utilize this technology. So that small and medium entrepreneurs use the old pattern of running their business, especially in the marketing sector. Based on this, researchers conducted research using qualitative research methods to find out how these micro and small entrepreneurs run their businesses in the era of rapidly developing digital marketing technology