Sustainable Development, Macro and Micro Level: Russian and Foreign Model

Sustainable development needs to be considered both at the macro and micro level. World history has been developing over an enormous number of years. During this period, the considerable power of the economy and its globalization is shown. The development tendencies of the present world have greatly influenced the original appearance of our planet and its aspects, such as humanity, nature, and the connections of various kinds of systems. All this leads to the understanding that the possibilities of nature to maintain a balance are not unlimited. The economy closely interacts with nature, which what determines the relevance and importance of the sustainability of modern companies and the balance of economic, social and environmental aspects of development for any company. The conditions of functioning of real-time economic entities determine the priority and relevance of the tasks of ensuring their sustainable development, which is due to the constant impact of objective and multidirectional factors of micro and macro level economy. The impact of external and internal factors remains unchanged and can lead to a violation of the stability of the state of the company if it is not prepared for them, and, therefore, is not able to resist them. In turn, the sustainability of a company’s development is characterized by its ability to function effectively and develop when external and internal conditions change. The strategic goal of sustainable development is to ensure the longest and healthiest possible existence for us and our generation, due to the competent combination and interaction between economic, social and environmental aspects that cover our lives, preserve the natural potential and technological capabilities and form certain benefits for humanity as a whole