Open AccessUsing Global Design Elements over Traditional Elements: Measuring Acculturation of Global Consumer Culture Influence on Jordanian Design Students
Author(s) -
Yaman Sokienah*,
Lindsay Tan
Publication year - 2019
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.b3341.098319
Subject(s) - acculturation , architecture , architectural design , identity (music) , architectural engineering , psychology , sociology , aesthetics , marketing , engineering , business , anthropology , art , visual arts , ethnic group
This study is an investigation of how the level of acculturation of global consumer culture (GCC) among architecture and interior design students and professionals affects their beliefs for using global architectural elements over Jordanian traditional elements. A questionnaire used and modified different existing scales to measure the variables of this study. The results suggest that the more a designer acculturated to GCC the less they are going to use traditional architectural elements. If this attitude toward local and traditional architecture keeps fluctuating will lead to a loss in the local identity.