Sentiment Analysis of Facebook Posts using Hybrid Method

Social Media is a popular medium of communication amongst youngsters to remain connected with their friends. Facebook is one of the most preferred Social Media Sites which store the gigantic amount of data which can be explored for Sentiment Analysis. In this study, we have applied hybrid analysis approach which combines the best features of a lexical analysis and SVM machine learning classification algorithm on Facebook Posts. The analysis is further improved by incorporating language discourse features to detect intensity of sentiment and the prominent emotions expressed through these posts.