Open AccessTV and Cinema Advertising in a High Spending Retail Market- UAE
Author(s) -
D. Rajasekar
Publication year - 2019
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.b1533.0982s1119
Subject(s) - movie theater , advertising , business , brick and mortar , the internet , marketing , art , visual arts , computer science , world wide web
Most shoppers scour the internet and shop in the brick and mortar store. Because of these factors, TV and Cinema advertisement is a very risky proposition that needs a clear understanding of the tastes of TV and Cinema Viewing for marketers to succeed in this market.