Open AccessBlue Ocean Strategy for creating Value of the Organization: Examination of Differentiation with Red Ocean Strategy
Author(s) -
Sri Rezeki,
I Gede Eko,
K. Shankar,
Thanh Phong
Publication year - 2019
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.b1504.0982s1119
Subject(s) - competition (biology) , space (punctuation) , value (mathematics) , business , industrial organization , marketing , computer science , ecology , machine learning , biology , operating system
For creating new demands and open up a new market space the pursuit of differentiation can be consider as Blue ocean strategy. For capturing and creating uncontested market space so it can make the irrelevant competition Blue ocean strategy is used. The Blue ocean strategy is based on the concept that industry structure and market boundaries can be reconstructed by beliefs and actions of industry members