Open AccessMarket Positioning of Kalco’s Virgin Coconut Oil (K’s-Vco) as a Functional Food
Author(s) -
Ashirvad Gowtham
Publication year - 2019
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.b1421.0882s819
Subject(s) - functional food , coconut oil , business , food market , product (mathematics) , supply chain , food supply , perspective (graphical) , food science , marketing , agricultural economics , agricultural science , commerce , economics , chemistry , agriculture , biology , computer science , mathematics , ecology , geometry , artificial intelligence
To assess the Positioning and Marketing potentials of KALCO’s Virgin Coconut Oil (K’s-VCO) only in the perspective of being consumed as “Functional Food” .To understand the characteristic, receptiveness and response of potential consumers to the introduction of a new product category “Functional Food” .This study attempts to test and establish the factors that will influence and drive the market creation for oils as functional food .To asses and ascertain the possible channels of distribution and supply chain for the products first placement into market.