Open AccessAnalysis of Marketing Strategies Adopted by Gold Jewelers in Chennai
Publication year - 2019
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.b1388.0882s819
Subject(s) - gadget , product (mathematics) , marketing , articulation (sociology) , purchasing , advertising , point (geometry) , terminology , business , sociology , public relations , political science , law , computer science , politics , linguistics , philosophy , geometry , mathematics , algorithm
The improvement and patterns in the advertising field summon interest and imagination. Socially, the Indian individuals have an extraordinary adoration and interest for gold. Gold isn't an item, however a product. It is homogeneous and undefined. India is esteemed to be the center point of the worldwide gems showcase on account of its low expenses and accessibility of high-talented work. Three tremendous markets for gold gems are China, India, and the US, each agreement it for a one of a kind social hugeness. Securing gems is associated with festivities, connections, self-articulation and trusts later on in these nations. The Research paper draws out a diagram of advertising procedures in the Gold adornments showcase, by taking Thrissur, the Gold Hub of Kerala as a contextual investigation. From the examination it was discovered that promoting methodologies assumes a critical job in gold adornments advertise. Imaginative promoting systems exceptionally impact client purchasing conduct. The investigation empowers the adornments shipper to gadget arrangements, plans and methodologies in an increasingly powerful way to thrive their business.