Open AccessAn Entropy based Model for Examination of Social Media Data Mining for Marketing Intelligence
Publication year - 2019
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.b1149.0982s1019
Subject(s) - computer science , ranking (information retrieval) , social media , entropy (arrow of time) , data mining , marketing , data science , machine learning , artificial intelligence , business , world wide web , physics , quantum mechanics
Social Websites Provides Platform for to Deliver Customer Opinion in the form of comments. It is also Highly Impossible to get the huge comments throughout the World; in this Paper we proposed the Concept of Customer Review and Ranking of the Product in the Marketing for this us used an Algorithm of re-ranking technique. Entropy Based Model supports for review and also used for reviews along with ranking Our algorithm Gives Better results comparing with the Other Existed Algorithms .The Output results gives the Better Marketing Intelligence Strategy that will supports customer to select good in the Marketing. And also supports for Blocking Website in the Marketing Who are not providing customer not satisfied Product in the Market.