Open AccessFactors Influencing Effectiveness of Online Advertisement towards Consumer Purchase Decision
Author(s) -
M Ramapriya,
S Sudhamathi
Publication year - 2019
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.b1134.0782s619
Subject(s) - advertising , sample (material) , descriptive statistics , consumption (sociology) , the internet , presentation (obstetrics) , marketing , business , scrutiny , computer science , sociology , world wide web , political science , medicine , social science , chemistry , statistics , mathematics , chromatography , law , radiology
Today’s Commercial scenario is occupied by online advertisement. Success of a virtual advertisement remains main guiding feature aimed at consumption activities. Recent business people are spending supplementary cost as well as extra time for online commercial. Day by Day technology is getting advanced, people be getting addicted more towards internet, they be in a situation to spent most time in Accessible watching favourites, in instead particular interval tend to see frequent advertisements, explore time in advertisements unknowingly. The clients get attracted in the directions same, without knowledge which fashionable turn changes ofbuydecision. World Wide Web is standard trailer platforms worn by regulars. Total socialmedia usingwiredposteras an important presentation tool aimed to pick up their industry near increase sales. This paper reports on recent enquiry undertaken all over Tamilnadu per a sample size of 150 respondents. A investigation scrutiny was developed situate on the literature study,the question sheet were analysed quantitatively using reliability analysis. The collected data were analysed using Descriptive Analysis, Correlation, Regression as statistical tools.