Open AccessAn Impact of Investment of E Commerce in India
Publication year - 2019
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.b1120.0782s619
Subject(s) - business , investment (military) , the internet , commerce , e commerce , momentum (technical analysis) , marketing , advertising , finance , computer science , world wide web , political science , politics , law
The Ecommerce has been the vibrant industry as of today. Through the innovation of internet e commerce has gained a rapid momentum in 10 years period of time. The Ecommerce market in India has transformed the path of the business to a second phase from offline business to online business. The ecommerce industry in India is expected to grow US$ 200 billion by 2026 which is a massive growth due to rapid usage of internet and smartphones. The digital India campaign is expected to flourish rapidly through the ecommerce industry. The investment of ecommerce has been captured through the big giants Flipkart and Amazon The market size of the flipkart after acquired by the giant Walmart