Open AccessFactors Influence the Choice of Mobile Apps for Transactions among Youngsters
Publication year - 2019
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.b1117.0782s619
Subject(s) - sample (material) , service (business) , test (biology) , service provider , business , mobile apps , financial services , marketing , internet privacy , advertising , finance , computer science , world wide web , paleontology , chemistry , chromatography , biology
The recent upward trend in adoption and usage of technology-enabled financial services (e-finance), reached the next level of doing financial transactions through mobile apps in large numbers. In this study, the researcher is focusing on the influence of differences in users’ demographic attributes on their frequency of usage of e-finance mobile apps. Primary data collected from 400 respondents were analysed using one way ANOVA, cross tabulation, independent sample t-test in SPSS. The findings revealed that usage differences in gender, income and education qualification of users, mainly youngsters influence their choice of apps and number of transactions they perform, while age and occupation differences fail to make significant changes. This result contributes to the existing researches by proving/disproving its findings and to service providers to design their service offerings accordingly.