Open AccessA Buying Behaviour Pattern of Modern Women
Author(s) -
A Suganya,
K Ganesamurthy
Publication year - 2019
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.b1109.0782s419
Subject(s) - mistake , profit (economics) , marketing , business , advertising , workforce , economics , political science , law , economic growth , microeconomics
Pearson Bryan states about the thinking style of women purchasers and the mistake done by leading brands in targeting the women buyers. He also added that the marketers concentrate on how to satisfy the female customers overall. But a female shopping cart transports not only the actual goods it also conveys tales about her long range knowledge and all the related influential factors throughout her life time. If general retailers understand this then, they could ensure the right goods are there for her and lengthen the tale. The emerging market thinks it covers all, but it misses the real women in marketing. They are the actual profit-making people for any organization. More women workforce is emerging in the recent years in all areas. They are the one making more and more money than others-Peggy Johnson. This article highlights the importance of female market and the untapped market of female Products. As women dominate the market the future focuses all the products towards the women even though the end user is male.