Perception and Satisfaction toward Mutual Fund Investors in Andhra Pradesh

The present study has been emphasized on the investor’s attitude towards mutual fund investments in Andhra Pradesh. The study has categorized the investors in small and large based on the investment criteria. The primary data has been collected and examined with the help of statistical tool of discriminant analysis. The study result stated that the past performance, liquidity and brand equity are the key factors which are playing the vital role in selection of mutual fund schemes for the investments. The investors’ expectations have been analyses and the result reveals that the stable portfolio with returns performance. This paper is useful to the stake holders of mutual fund industry such as asset management companies, investors, regulators and fund managers.