Electric Vehicles – An Introduction of the Tesla for Strategy and Leadership

The need for sustainable growth is felt now than ever before because of various disasters and catastrophes due to unplanned human activity. The dwindling fossil fuels are a major issue and various alternate sources of energy are sought by companies. The E vehicle is an emerging concept and the automobile industry is conducting extensive research to make the option feasible and commercially viable. There are already some first movers like Tesla who have successfully developed their model and moving forward. This paper analyses the strategy and leadership of Tesla which have enabled them to be take the first mover advantage. A descriptive research based on secondary data had been employed in this study.