Mobile Augmented Reality: An Alternative Way toward Museum Visitors’ Experience

The research focuses on visitors’ experience via Mobile Augmented Reality (MAR) approach exhibition. Since the museum considered as a complex public institution, it required intellectual involvement from various disciplines in determining design decision at multilayer of design stages. It triggers the research to theorize the complex design development by considering “visitors’ experience” as the backbone of the research. This notion is closely related to the fundamental of the museum context where the research attempts to unfold the factors that constitute them and how its related to each other. The aim is to formalize the factors that constitute the MAR approach exhibition toward visitors’ experience. There are two objectives; to investigate the visitors’ expectation, physical exhibition setting and MAR application that assists various visitors’ activities; to validate the factors that constitute to the MAR approach exhibition toward visitors’ experiences. The research applies mix-mode method which consists of a literature review, interviews and questionnaire to validate the finding. The reflection, the research highlights the “visitors’ experience” as the primary consideration in bridging the gap between curators and designers. Thus, it promises an alternative approach for the museum in harmonizing the visitors’ experience in the exhibition spaces