Open AccessAn Examination on Customer Satisfaction Towards Air-Conditioner User in Chennai City
Publication year - 2019
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.b1064.0982s1019
Subject(s) - customer satisfaction , air conditioning , warranty , business , reliability (semiconductor) , marketing , loyalty , product (mathematics) , loyalty business model , quality (philosophy) , service quality , sample (material) , advertising , engineering , service (business) , mathematics , mechanical engineering , power (physics) , philosophy , physics , geometry , chemistry , epistemology , chromatography , quantum mechanics , political science , law
The article tries to find out the customer satisfaction towards air-conditioner users in Chennai city. Two objective of this study is reached through proper methodology. Sample size was 200. Convenience sampling technique was used in this study. Reliability of this tool is 0.82 and 0.88. Analysis was done through path analysis. It is found that there is influence of brand preference and factors determining purchase of air-conditioner on customer satisfaction towards air-conditioner. Research also identified that there is influence of customer satisfaction on brand loyalty towards air-conditioner. Hence, it is concluded that distributers and marketers require to framework best pricing strategies, star ratings, warranty and guarantee, product quality etc