Open AccessFactors Influencing the Decision Making of Salaried Women Employees in Banking Sector
Author(s) -
Dr K S Meenak shisundaram,
DR. KARUPPASAMY RAMANATHAN
Publication year - 2020
Publication title -
international journal of management and humanities
Language(s) - English
Resource type - Journals
ISSN - 2394-0913
DOI - 10.35940/ijmh.e0512.024620
Subject(s) - prudence , investment (military) , ranking (information retrieval) , decision making , business , investment decisions , actuarial science , marketing , finance , behavioral economics , computer science , philosophy , theology , machine learning , purchasing , politics , political science , law
Decisions towards investment are based on investor’s mind set rather than rational decision making. The main objective of this research study is to identify the factors that influence the investment decisions of the women employees working in banks. The data for the study were obtained from 250 women investors employed in various banks in Chennai through survey method using a well-structured questionnaire and with. Statistical tools such as factor analysis and garrett’s ranking method were used to identify the factors influencing the investment decision of the respondents. Factors like Investor’s Self-confidence, Investment Prudence and Investment Planning & Annoying Planning were identified for the investment decision of respondents. Further, Friends / Colleagues and Family members were found to be the motivational factors for influencing the decision making process by the investors.