Open AccessSales Tunnels in Messengers as New Technologies for Effective Internet-Marketing in Tourism and Hospitality
Author(s) -
Iryna Bashynska,
Iryna Lytovchenko,
Dmytro Kharenko
Publication year - 2019
Publication title -
international journal of innovative technology and exploring engineering
Language(s) - English
Resource type - Journals
ISSN - 2278-3075
DOI - 10.35940/ijitee.l3470.1081219
Subject(s) - marketing , hospitality , tourism , business , digital marketing , the internet , advertising , marketing mix , marketing strategy , computer science , world wide web , political science , law
Digital marketing has changed a lot over the past 10 years. Traffic and leads have risen in price. The business has focused on inbound marketing. It was necessary to learn how to work on retention, and not on attracting new customers. In this regard, a whole direction of marketing automation (marketing automation) has appeared. Special sales tunnels or the so-called auto-funnels are created along which the customer is led. Thus, the logical chain of content consumption is built. The market for travel services was no exception. Many travel industry companies use algorithms in messengers and email marketing, which lead potential leads, leading them to the first and repeated purchases. In the article, the authors developed the stages of the architecture of the automatic sales tunnel. All stages are described in detail and examples are given for the tourism and hospitality.