Open AccessImpact of Investors Saving Motive, Importance and Behaviour on Underlying Investment Value
Author(s) -
Mrs. M. RENUKA*,
Dr.I. NARSIS
Publication year - 2019
Publication title -
international journal of innovative technology and exploring engineering
Language(s) - English
Resource type - Journals
ISSN - 2278-3075
DOI - 10.35940/ijitee.l3331.1081219
Subject(s) - sample (material) , investment (military) , value (mathematics) , respondent , nonprobability sampling , return on investment , business , actuarial science , economics , microeconomics , profit (economics) , statistics , population , chemistry , chromatography , sociology , politics , political science , law , demography , mathematics
Background of the Study: The investors choose their investment avenues based on the expected return of that. More than that many unrevealed criteria were act at the rear on every individual investment value. This article explore investors saving motive, saving behaviour and their importance of saving which were collectively determined the investors investment value. Methodology: This is an exploratory study to know the impact of Saving behaviour, saving motive and importance on underlying investment value. This article purposively identified the salaried class people as a sample respondent of the study. Therefore, the researcher has adapted a non-probabilistic sampling method of Purposive sample. The sample size were 370 salaried class employees residing at urban area of Tiruchirapplli District. Research Instrument:. The questionnaire has comprised two sections. The first section includes personal and demographic factors and Core area of study was included in the second section of the questionnaire. Results and discussion: There is no direct causal effect of importance of saving on investment expected value and investors saving behaviour. However, there is a direct causal effect of investors saving motive on their expected investment value. Conclusion: The investor’s motive was the prime factor to make a preferred underlying investment based on their future need.