Open AccessE-Shopping Buying Behavior of Engineering Students’ (With Special Reference to Vijayawada)
Author(s) -
Dt. R.Pradeep Kumar Patnaik*,
Dr.B.Kishore Babu,
Mr.MVAL Narasimha Rao*
Publication year - 2019
Publication title -
international journal of innovative technology and exploring engineering
Language(s) - English
Resource type - Journals
ISSN - 2278-3075
DOI - 10.35940/ijitee.l3057.1081219
Subject(s) - product (mathematics) , quality (philosophy) , microsoft excel , service (business) , marketing , advertising , engineering , psychology , business , computer science , mathematics , philosophy , geometry , epistemology , operating system
E-shopping has drastically changed the ritual way of doing business. E-shopping has become new category of retail Shopping. E-shopping strengthening their sale bases financial resources by mounting their own e-product and service to ensemble changing needs of the engineering students. The prime objective of this research is to examine buying behavior of engineering students, Vijayawada towards E-Shopping and to examine the influence of demographical factors like age, gender, income of engineering students while doing with E-Shopping. Materials and methods: A study was conducted at select engineering colleges at Vijayawada of Andhra Pradesh. A -structured questionnaire was used to interview 100 engineering students. The data collected was analyzed using Microsoft Excel software and using SPSS. Results: As per the srudy42% of the respondents felt cheap quality of product is the problem, 24% feel that product damage as problem, 22% regard delay in delivery as the problem and 12% regard that non-delivery is the problem. It is interpreted that 28%of the respondents felt very good experience through e-shopping, 48% feel good, 21% felt average and 3% feel poor experience through e-shopping