Open AccessModern Lead Generation in Internet Marketing for the Development of Enterprise Potential
Author(s) -
Світлана Бондаренко,
Олена Лабурцева,
O.V. Sadchenko,
Віра Лебед’єва,
Oleksandra Haidukova,
Tetyana Kharchenko,
Світлана Бондаренко,
Олена Лабурцева,
O.V. Sadchenko,
Віра Лебед’єва,
Олександра Гайдукова,
Тетяна Миколаївна Харченко,
С. Г. Бондаренко,
Елена Лабурцева,
Елена Садченко,
Вера Лебедева,
Александра Гайдукова,
Татьяна Николаевна Харченко
Publication year - 2019
Publication title -
international journal of innovative technology and exploring engineering
Language(s) - English
Resource type - Journals
ISSN - 2278-3075
DOI - 10.35940/ijitee.l2477.1081219
Subject(s) - business , marketing , lead (geology) , the internet , process (computing) , investment (military) , advertising , computer science , geomorphology , politics , world wide web , political science , law , geology , operating system
The buying process has changed, and marketers need to look for new ways to attract customers. Instead of reaching potential customers through mass advertising and e-mail newsletters, marketers should now focus on learning how to build and maintain ongoing customer relationships According to statistics, 96% of new visitors to the site are not yet ready to make a purchase, although they are all potential customers. This figure shows how important lead generation is. Visitors to your site is just the beginning of the lead generation process. If the company does not have a clear strategy that will translate potential customers into buyers, it will constantly lose in the market and lose profits. It is necessary to analyze the main indicators of lead generation efficiency, return on investment, and conversion